Sponsor Profile: Trinity Financial


Sponsor Profile: Trinity Financial

We’re throwing a prohibition style party with a purpose on November 9th to raise money for a new Asia’s Hope home! Our friends at Trinity Financial donated at the highest sponsor level to help us put the event together! Today, we’re telling you all about them!


Why We're Building an Asia's Hope Home in Thailand!


Why We're Building an Asia's Hope Home in Thailand!

Crimson is embarking on its most ambitious project yet! We’re taking our philanthropy to a grand, global scale and inviting you all to join us on this new, international project! Today we’re interviewing Cheryl about Asia’s Hope, what this project means to her, and why we’ve decided to throw the party of the year!


How did you get involved with Asia’s Hope?

Cheryl: I first heard about Asia’s Hope through family friends. We learned about the good work they’re doing and got curious about how we could participate. We decided we wanted to contribute to their cause so we started by supporting a home in India, donating $2,000 per month. Then, this past year we took a trip to visit the home in India, just to see how Asia’s Hope operates on site and to see how the kids were doing. We were absolutely blown away. It’s so clear that these kids are able to have real childhoods, go to school, and some even go to college- an opportunity they may not have had otherwise. We decided we wanted to give back in an even bigger way.

You could have just donated more to Asia’s Hope, but instead you’ve decided to build a whole new home! Why is that?

Well adopting and adoption is really deeply important to our family. Luis is adopted, we adopted our daughter Mia, and many of my siblings have adopted children. If I could I would adopt twenty kids and give them a home and a family but, unfortunately, I can’t. We were presented with a unique opportunity when Asia’s Hope floated the idea that we could get involved with building a new home. We had just celebrated 15 years as a business and thought, “What better way to celebrate 15 years of building meaningful homes and spaces than by building our most impactful, meaningful space, yet?” In building this house we’re going to be able to design aspects of the home, for example we’ll be picking out all the bedding and some of the paint colors. We design joyful spaces everyday but this space will have a positive impact on the lives of twenty kids who will go on to great things for their community too. This house will create change throughout their entire community while also giving them a place to feel safe and loved. What could be better than that?


What sets Asia’s Hope apart, in your mind?

We love Asia’s Hope’s model because they don’t build orphanages, which are more transitional by nature. They build family style homes. The kids that are brought into these homes have been abandoned, orphaned, or their families can’t take care of them. When they move into the new house we’re helping to build, they’ll be coming home. They’ll be given caretakers, friends that become an extended family, education, food, clothing, love, and support in a place that is permanent and grounding rather than transitional. Plus, they’ll get to stay within their own culture and be raised by people who speak their language and understand where they come from. We thought that was very important too. A lot of the kids that go through the Asia’s Hope program end up going to college and then coming back to their home towns and villages to make a difference. They really create generational change.

How do you think this will impact you and your family? Do you think this will impact your business?

For one, I think this will help our kids feel connected to the global community. We’re going to be able to visit the home in years to come and I think bringing our children with us will give them an appreciation for the importance of service and giving back. People look at adoption, or at this kind of work, as “rescuing” a child when in reality, you can also get so much out of supporting children in need. Seeing their joy and watching them grow is incredibly rewarding. It really feeds the soul. In terms of our business, I can only see this being a beneficial step. We’ve always had philanthropy as a cornerstone of our business model but this just takes us to that next level. For our employees, this gives them a chance to be part of something larger than themselves and at the same time our clients will know that a percentage of their fees will be allocated towards improving and supporting the lives of 20 amazing kids in Thailand who are going to, undoubtedly, change the world.

Why kids in Thailand? Why not kids in the Columbus or Central Ohio community?

Well we actually do support a lot of organizations that support children here in Columbus and Central Ohio! We support iBelieve, Big Brothers Big Sisters, Columbus School for Girls, and we designed a Creative Incubator space for free for the Waterson Catholic School and donated $10,000 to their program. We still believe, and always will believe, in supporting kids in our community and will continue to donate to those organizations. But we decided we also wanted to help kids on a global scale. Asia’s Hope is a local organization, based here in Columbus. They’ve created jobs within their organization locally while still making a difference across the world!

So why kick off this project with a party?

To be honest, we barely need an excuse to throw a party here. Luis and I are both all about creating incredible experiences and having a great time. This is just an amazing opportunity to have a great time with our clients, vendors, and friends (essentially everyone who has helped bring us to this point in our business) while raising money for a good cause!

What can people expect at this party?

Well it’s a prohibition, speak easy style party. The location will be announced the day before to ticket holders, so be sure to purchase tickets if you want to come! We’ll have great music from Hoo Doo Soul band, amazing food, open bar, plus a bourbon tasting room in the back where guests can buy tickets to taste high end bourbons. All the money from those tickets will go directly to Asia’s Hope! They can also look forward to an auction; we’ll be “auctioning” off pieces of the Asia’s Hope House as a way to raise the $150,000 we need to build it! People will be dressed to the nines and having a great time!

Interested in attending our benefit and/or supporting this project?

Buy tickets and donate at Crimson Gives Back!


The Life of a Design Project: The Design Concept


The Life of a Design Project: The Design Concept

Have you ever wondered what it's like to hire an interior designer? Or have you worked with a designer before, but wondered what goes on behind the scenes? We're taking you behind the scenes in our new blog series, The Life of a Design Project! In this four part series, follow along as we take you from the Design Concept phase of a residential project, all the way to Install Day!

For the project we'll be following in this series, the clients are remodeling their basement, furnishing multiple rooms in their home, remodeling their powder room, and putting in new window treatments throughout the home. They also have a great room with a unique design challenge: the room is open and airy with walls that are, floor to ceiling, 20 feet tall and completely bare. 

In this month's installment, we'll show you all that goes into the first step of any interior design project, developing and presenting the Design Concept. 

The first step in any design concept? The designer reviews the notes that our business development coordinator and our Design Director made during initial conversations with the client. From these notes the designer learns what the clients needs are, what their lifestyle is like, if they favor furniture based on function over aesthetic (or vice versa), and what their design tastes are as well. Do they want a Glam look? Modern or Midcentury? Contemporary or Traditional? The notes help the designer pin point exactly where they should be taking the design! 

The Research Phase

Based on these notes, the designer will begin researching. They'll go on a Pinterest and/or Houzz deep dive and pin inspiration images. They'll also go to publications' (such as Architectural Digest) websites, for further inspiration.  If the client has their own Pinterest or Houzz page, the designer will incorporate images from those pages into their concept, as well. 

The research phase is crucial to the design process. Here at Crimson we pride ourselves on having an incredibly talented and versatile team, and while we do our utmost to pair designers with projects that best suit their own personal taste, occasionally a designer will be assigned to a project that challenges them. For example, if a designer's own tastes skew to the Traditional but their client has a taste for Mid-Century Modern design, the research phase will help the designer set the correct tone for the rest of the project. 

For this particular project, the clients defined their personal style as being clean and sophisticated, while still maintaining a homey feel. Their Lead Designer, Jessica, began the research phase with those key words in mind: clean, sophisticated, and homey. She took her time collecting inspiration photos and when she noticed that her photos were beginning to sync up exactly with those that the client had pinned on her own Pinterest board, she knew she had a firm handle on what direction to take the design. 

Jessica hard at work drafting layouts in AutoCAD, doing research, and building a design presentation!

Developing the Design Concept

After the Research Phase of a design project, the designer can begin developing the project's design concept! The design concept ultimately defines which textures, colors, and patterns that will inform the overall design of the project. 

For this project, Jessica began by pulling fabrics, paint swatches, finishes, and wall paper samples. As the clients hadn't indicated which colors they preferred or disliked, Jessica decided to develop two full design concepts for the largest room (the great room) and to complete one strong design concept for the second largest room (the basement). 

Design concepts for this series's project!

Space Planning and AutoCAD

After the design concepts have been completed, the designers will begin the space planning and AutoCAD phase of the project. (AutoCAD is a computer-aided design and drafting software application.)

Manning, Concept Presentation 5.3.18 (dragged).jpg

Using blueprints of the home, Jessica input the dimensions of each room into the AutoCAD software in order to build a 2-D model of each room. Within each room's 2-D model, Jessica  then began dropping in scale models of furniture items. Using standard dimensions of everything from coffee tables to sofas, Jessica was able to plan where furniture items would be placed in such a way that each room's functionality and flow would be optimized.

Putting the furniture layout into AutoCAD at this phase allows the client to give feedback about their preferences during the presentation, and can also inform the shape and size of furniture selected by the design team in the next phase. It can also help to make the design concepts feel more real and immediate. For example, seeing the wallpaper that their designer has selected next to a rendering of the room in which it will be placed brings the design concept to life!

In our next edition of this series, you'll get to see the rendering of the amazing changes Jessica made to the Great Room's giant wall, below!

Building the Preliminary Budget

After the space planning and AutoCAD is complete, the Lead Designer is able to determine what a client's needs for furniture, lighting, wall coverings, and fabrics will be. Keeping in mind the budget that the client gave them in their first meeting, the Lead Designer will work from room to room listing everything that the client will need and put numbers to each item. Usually starting in a mid-range,just to get the conversation going, this preliminary budget will help the client decide where they want to allocate more money (eg. for a durable sofa) and where they want to conserve (eg. for less expensive light fixtures). This budget will also help the client think about things they didn't realize they needed or about things they don't actually need to spend money on! For example, in this project, they may have thought they needed new light fixtures but Jessica decided to keep their preexisting crystal chandeliers. 

Building the Presentation

Once the AutoCAD, preliminary budget, and design concepts are complete, the designer will build a digital and print presentation, in InDesign. These pages will usually include inspiration photos and AutoCAD layouts. These pages can be brought home and reviewed by clients after the meeting is over!

Jessica and Stephanie set up for a design concept presentation!

Presenting the Concept

The final step of the Design Concept Stage is to present the concept to the client! The Lead Designer, along with any assistants, set out the design concept pages, layout all fabrics, finishes, and wall covering samples, and pin items to the presentation board! We'll also layout snacks and refreshments for our clients in preparation for their visit. 

During the meeting, the client will either approve the design concept or ask for alterations. They'll also approve the space planning and budgets! Their feedback on all of these factors will influence the rest of the design and ordering process. 

Join us for the next edition of this series in which we'll take you behind the scenes for the next phase of the project! Interested in working with us on your project? Send us an email at hello@crimsondesigngroup.com! 


Back to School Design How Tos: Designing Your Dorm!


Back to School Design How Tos: Designing Your Dorm!

It’s college move in week, all across America! Students will be moving into their first dorms and for some, this will be the first time living away from home. This week we share some of our tips for designing a dorm. From storage to lighting, we’ve got you covered.


Crimson's Favorite Creators: Brian Coovert

1 Comment

Crimson's Favorite Creators: Brian Coovert

Have you ever wondered who our favorite vendors, makers, and creators are? Wonder no longer! In our new blog series, Crimson's Favorite Creators, we'll tell you all about our go-to floral designers, furniture makers, artists, and more! On today's edition, we're profiling our friend and outrageously talented floral artist, Brian Coovert!

1 Comment