About Crimson

Residential Design


About Crimson

Residential Design

About UsOur Story

Crimson Design Group was founded in 2003 and began with passion…a passion for great design and its potential to impact lives. Since then, we’ve created interiors for individuals, families, and businesses that reflect their hopes and passions, their actions and adventures.

Today, our business has grown to a multi-function design and administrative team. With our design credentials, years of experience and talent comes an ongoing focus on delivering our core values: respect for quality, pride in craftsmanship, and the experience of beauty.

We take pride in anticipating our clients’ every need, and this, in turn, allows us to bring the highest level of personal service to create homes and environments that are a foundation for life. By adding the new, subtracting the old or refreshing with what’s current, Crimson’s design point of view and creative insight produces a singular look for your project.

I would describe Crimson Design Group as professional, conscientious, cutting edge, fun - they take pride in their work – and people notice.
We're passionate about great design. We even named our company, Crimson, because to us, it's the color of passion. It's a word we love and one that inspires us.

Why are we so passionate about great design?

Because we believe it impacts lives, it adds layers of meaning, and it can open a door to live life more fully.

Design is never stagnant; it's always moving, and that's how life is, too. And in our interiors, we want design to reflect life.

One big part of our work is about translating.

Translating emotions into materials. Translating intangibles into tangibles. And those memories we hold in our minds? We translate them into objects we hold in our hands.

We call it design translation, and we think it’s what lets us create interiors that are all about our clients…always.

We find those pieces that will always have a place in your interiors. You’ll always love them.

They’ll always make you happy. (If you move 12 times in 3 years, other things may not be making you happy, but your timeless pieces always will.) They’re rich with meaning, and they create a strong emotional connection in you. They tell the world where you’ve been, and make it clear you know where you’re going.

We approach color fearlessly. We embrace it. We often say, we “inject” it.

Welcome to the world of Crimson Design; we’re happy to share our passions.

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Our Team

Our Team

Meet Our Team Hello

We’re a small team with big commitments–to our clients, to each other, to great design, and always to a great design experience. Keeping it small is, like all our design choices, a deliberate one.

It’s just how we like it, because it lets us be the things we like to be: agile and responsive, absorbed in details, and insanely happy about keeping the focus on beauty.

People tell us we’re approachable, and we like that, too. We also like being experienced and accomplished, and our accomplishments run from new builds, to home renovations, to commercial interiors. We also like that our work brings us to places…both nationally and internationally: Ohio, New York City, Florida, Texas, and Costa Rica, to name a few.

CEO + Principal

When Cheryl founded Crimson Design in 2003, she wondered if it was possible to design joy. Thinking about it some more, she started wondering if joy could also be infused into the entire design experience. Many years, and even more projects, later, Cheryl knows the answer to both is, yes.

Experiencing different people and cultures, understanding diverse points of view, envisioning new design aesthetics that embrace a global perspective… these are the challenges Cheryl loves about her life (and her work.) They’re the ones that push her to grow and change, and that “keep things from ever getting stale.”

For Cheryl, a great design is about connecting where we’ve been with where we’re going, and a great life is about connecting what we’re doing and who we’re doing it with. And as long as it’s done with gratitude and in beauty, with plenty of unexpected discoveries along the way…and with enough time to host a great party, Cheryl is one very happy CEO (+ wife + mother + friend + beauty obsessive.)


“We see life first, and then reflect it through interiors.”

When it comes to a life lived well, Luis believes that great design plays an important role: it pulls us in and it also tells us a great story.

A story of the craftsperson behind a finished product.  And in Luis’ perfect world, he’d sit down with that craftsperson and ask about their life, what they love, and what they’re passionate about.

It could also be a story of the person who owns that particular piece…one that was discovered while traveling, or that’s been in their family for years, and passed down through generations. (Istanbul, Kyoto, Guatemala)  

Craftsmanship and quality; people, life and values. It’s what intrigues Luis about great design, and what also intrigues him about Crimson’s clients.

Design Director

“We include our clients in the whole design process, and develop it with them - that leads to a better outcome, because they were involved all along the way.”

Educated in Interior Design/Merchandising & Business.

Favorite room to design? A guest powder room. It is a smaller space where people can step out of their comfort zone and let their inner creative come out in bursts of color and texture.

I would be a relaxing chaise lounge – in bright layered colors with fun, funky pillows – blue, purple – with a sassy vibe.

Commercial Design Director

“I like getting to know clients like a family – seeing how they live in their space… organizing their thoughts and ideas into color, wall coverings, furniture; and making it happen. ”

Educated in Interior Architecture, with experience in commercial architecture and residential design.

Favorite room to design? Entry ways. They connect you to the outdoors and bring it in. They don’t require much but you can add a bold element to greet guests and set the tone for the whole home.

If you were a chair? I would be an Eames molded plywood chair. Classic and timeless with clean lines – in a natural, simple palette – well thought-out and elegant.


“Happy client faces and special influences from their lives inspire us to create fresh designs.”

Honors graduate in Interior Design, experienced in commercial and residential design from Chicago to NYC to Columbus.

Favorite room to design? A Living Room. It’s where you entertain and it especially reflects your personal style and taste while you socialize.

If you were a chair? I would be the midcentury Papa Bear Chair by Hans Wegner sophisticated, comfortable, unique and timeless. Versatile enough to cocoon you in a beach house or a downtown condo. 



“It’s rewarding to be part of changing people’s lives in the most discreet ways – creating a new atmosphere with color or texture, focusing on functionality and ease--it’s all part of contributing to how someone experiences life every day.”

Educated in Interior Design and skilled in the fine arts of hand-rendering/drawing.

Favorite room to design? A Master Suite/Bedroom. As a personal retreat, it’s an exclusive, special place that offers a respite - where people can bring out their likes and wants, and express themselves authentically…maybe with a crazy color, or maybe with a unique architectural element – just for them.

If you were a chair? I am a quintessential and versatile, classic club chair, in any lovely shade of grey. Fun but regal, elegant yet cozy – the perfect blend.


"We help clients envision and understand the panoramic view – how the objects, patterns, and colors interact and create layers, revealing their experiences."

Educated in Interior Design and Marketing. Experienced in working with architects and designing interior environments in residential and commercial industries, from private homes to retail, hospitality and other industries.

Favorite room to design? A Family Room. It’s a gathering space in which to enjoy loved ones and to create using three (or more) dimensions – to mix functionality with the aesthetics of patterns, colors and bursts of individual personality.

If you were a chair? I‘m an iconic, mid-century Warren Platner lounge chair, resembling a sheath of wheat: feminine in shape with an organic green cushioned seat and backrest for comfort at just the right places and versatile with clean steel lines intricately constructed to echo natural beauty.

Procurement Manager

"My role is particularly exciting because I get to to acquire all the beautiful pieces that the designers and clients have selected. I have the privilege to see all that come together. In a way, my role is crucial to helping the client make their house a home by finding and ordering truly unique, one of a kind pieces."

Bachelor of Science in Marketing.

Experience in procurement and operations management, international logistics and importing, streamlining inventory and business processes in several settings including advertising, financial services, retail, manufacturing and technology.

Favorite Room to Design? The Kitchen. I know it's been said before, but the kitchen really is the heart of the home. Family gathers there and it’s where friends want to be. You'll spend so much time there- from cooking and cleaning to helping your kids with homework, you'll want the space to feel uniquely yours. Designing the layout, selecting the hardware, picking the color of the cabinets even- all of these details can reflect your tastes and the way you want to really live in the space. I just love that.

If you were a chair? I’d be a dark purple, “eggplant-y”, high back chair or chaise that is comfortable and dependable. This chair is your happy place, the place where you can read a book to your kids, hand stitch a quilt, or just take a nap. My velvety, plush fabric makes me comfortably chic but I'm sturdy and strong, hand crafted and built to last. I'm sure to be the most inviting chair in the house!

Purchasing Expeditor

"Working with Crimson is a one of a kind experience. The team genuinely cares about their clients, from day one. They only work on projects they're passionate about and really believe in, and that carries over to the work! Every design is one of a kind, and perfectly tailored to the client."

Bachelor's degree in Business Administration; Experience in purchasing, sourcing, marketing, and administrative support.

Favorite room to design: Living room. A living room's purpose depends on the family's needs and lifestyle. Designing it is an incredibly personalized experience. Will they need to use it as a play room for the kids? Do they entertain? Do they prefer to use it for rest and relaxation?

It's the ultimate multi-use space so designing a living room gives the designer the opportunity to think outside the box, design intentionally and creatively, and be incredibly versatile.

If you were a chair? : I'd be a deep seated arm chair, inviting you to kick bak and relax. I'd be a neutral color, like a cream or a taupe, so that you could accessorize me with statement pillows and throws that could be switched out, at will, to satisfy ever changing tastes and styles. I'd be next to a window, looking over a peaceful countryside view.